Will Smith steps into his first romantic comedy with an air of sexy, star power that is pure unstoppable. A real charmer, Smith’s character, the date doctor, Alex Hitchens gives advice to nerds and geeks hoping to find true love. His favorite girls to fixate his employees on – those recently targeted and used by the evil, albeit hot, one- night-stand male. Hitch’s newest client, Albert (Kevin James) is smitten over Paris-Hilton-knockoff-socialite, Allegra (Amber Valetta). While one can’t help wonder why this woman would even date a pudgy hot-dog-mustard-spilling-geek in the first place (date counseling or not) the movie is romantic and fun flying, solo on the mileage of Smiths’ likeability. It’s no cinematic genius but Smith’s true movie star quality and chemistry against his lover-rival (Eva Mendez) a Gossip reporter, makes us feel sympathetic toward him, as Mendez attempts to get the scoop on Hitch’s own love life past. A warm-up-your-toes-and-heart February comedy, that can replace any old cup of hot cocoa.
